You run a shop, a salon or a small business in Thann, Saint-Amarin, Fellering or elsewhere in the Thur valley, and you are wondering which social network to be on? Facebook, Instagram… or both? Good news: you don’t need to be everywhere. One well-run network is better than three abandoned accounts. Here is how to choose.
Facebook: closeness and word of mouth
Facebook is still widely used locally, especially by adults and families. It is the ideal place to announce an event, special opening hours, something new or a promotion. Posts are easy to share: a happy customer can make your business known to everyone they know. In the Haut-Rhin as elsewhere, village and valley Facebook groups are very active: locals share their favourite places and ask for recommendations there.
Instagram: it’s all about the image
Instagram is first and foremost photos and videos. It suits businesses that have something to show: food, fashion, hairdressing, interior design, crafts, weddings, tourism… If your products or your work look good, Instagram is an excellent way to make people want them. Its audience is a little younger on average, and it is also where visitors passing through look for ideas for outings in Alsace and the Vosges.
How to choose?
Ask yourself three simple questions. Who are my customers? If your customers are mostly local families, start with Facebook. Is my business visual? If so, Instagram is the obvious choice. How much time can I spend on it? If not much, pick a single network and keep it up regularly.
Why not both?
Facebook and Instagram belong to the same company: you can post on both at the same time, from a single free tool. It is a good compromise if you already have quality photos. Just adapt the text a little: more practical information on Facebook, more emotion and visuals on Instagram.
Good habits to be found near you
Mention your town in your profile and in your posts: “in Thann”, “in the Thur valley”. Add the location to your photos on Instagram. Post regularly, even once a week, and show what goes on behind the scenes and the people: your customers like to see who is behind the business. Reply quickly to comments and messages. And check that your opening hours, address and website link are up to date.
Social networks complement your Google listing, which is still the first thing people use to find a business nearby. To fill it in properly, read our article Google Business Profile: how to be found on Google Maps.
Need a hand?
Market’Thur is a communication agency based at the Parc de Wesserling, in Fellering. We help shops and businesses in the Thur valley and the surrounding area manage their social media and take great photos of their products. Contact us to talk about it, with no obligation.
An article by Market'Thur, a communication & marketing agency in the Thur valley.
